Society43 Teams Up with the NBA to Offer Team-Logoed Sunglasses and Optical Accessories

- Eyewear Designs to Feature All 30 NBA Teams –

Portland, OR (October 30, 2013) - Society43 (@Society43), the leader in licensed sunglasses and optical accessories, today announced a licensing agreement with the National Basketball Association (NBA) for a line of sunglasses individually designed for each of the 30 NBA teams.

“We are very excited to expand our reach into the professional sports ranks with this fashion-forward line of NBA sunglasses,” said Jason Bolt, Founder and CEO of Society43. “The NBA fan base is a perfect fit for our design-focused brand and products.”

The sunglasses were designed to incorporate elements of each team’s uniform as part of the design.

“We are looking forward to working with Society43 on a new line of fashion accessories,” said Lisa Piken Koper, Vice President of Licensing at the NBA. “Having a sunglass specialist is a great addition to our product mix.” The new Society43 NBA line will be available this month, just in time for the beginning of the 2013-14 NBA season. Fans can purchase sunglasses for all 30 NBA teams at www.society43.com or www.NBAStore.com